In digital printing, Xerox white toner brings incredible versatility to the page. You can layer it on top of colour paper stock for spot embellishments, put CMYK on top of it, and mix it with specialty colours to create an entirely new colour. “Our white opens it up for artists and designers to do a lot,” says Xerox scientist Yat Ming-Wong.
The colour white can represent so many things: hope and fear, sand and snow, life and death. Who knew a colour could be so interesting!? The team at Xerox have come out with a fantastic video about how white their white really is. Check it out below
It enables white to be printed on coloured substrates — sitting atop either non-white media or CMYK-printed images.It can provide a bright white base coat for optimising CMYK vibrancy and enabling variable information printing on coloured surfaces.
It can broaden the range of non-white substrates that can be used for invitations, menus and various marketing pieces — such as direct mail, postcards, business cards and posters — often to striking effect.And when printed in percentages rather than full coverage, white ink can create frost or translucent effects.
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